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IBM Exceptional Web Experience Sales Mastery Test v1 Sample Questions:

1. What is a key problem with using Open Source developed portals?

A) Development tools are expensive to acquire
B) Total cost of ownership is much greater that just the acquisition cost
C) They cannot utilize HTML markup
D) They are not popular with web developers

2. What two web Analytics companies were purchased by IBM and can be utilized with WebSphere Portal?

A) Bowstreet and PureEdge
B) Databeam and Ubique
C) CoreMetrics and Unica
D) Lotus and Rational

3. Which is NOT a key element of an Exceptional Web Experience?

A) Engaging
B) Portable
C) Trustworthy
D) Consuming

4. Regarding the 4 types of customer buying groups, which has the least influence over making the purchase decision?

A) Primarily IT
B) A team of IT and Customer-facing groups
C) Primarily Executive Office
D) Primarily Customer-Facing Group

5. What is a suggested sales tactic to use when a customer requests a specific point solutionfor their environment, like "just need an iPhone app for my website, that's all"?

A) Invite your technical architect to tell them about developing iPhone apps.
B) Start lowering the price of your services and software bid.
C) Show them a demo of all the possibilities that an Exceptional Web Experience can offer them.
D) Refer them to Apple's website.

Solutions: