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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Integration | 14% | - Event API usage and configuration - Salesforce Connector integration - Data flow management within and outside the platform - ETL feed system implementation |
| Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components - Real-time interaction management use cases |
| Sitemap | 18% | - Unified customer profile building - Catalog and page mapping - Content zones configuration - Web SDK implementation - Sitemap design and best practices |
| Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Activation | 18% | - A/B testing setup and analysis - Campaign optimization and measurement - Open-time email campaigns - Mobile and server-side campaigns - Campaign creation and execution |
| Segmentation | 18% | - Segment performance reporting and analytics - Segment creation and management - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration |
| Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What would a marketer include if they want to ensure they display recommendations from more than one category?
A. Ingredient
B. Booster
C. Variation
D. Exclusion
Question 2
If you want to compare the completion of two objectives based on a filter, what report would you use?
A. Goal completion report
B. Referring sources report
C. Goal comparison report
D. Visitor behaviour report
Question 3
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
A. Variation Testing
B. A/B Testing
C. Rule Based Testing
D. Time Based Testing
Question 4
What are three ways segments are used in marketing cloud personalization?
A. Set goal and filtersb)
B. Targeting for campaigns
C. Analytics, trends and engagement
D. Recommending products
E. Creating related lists within Salesforce CRM
Question 5
In which two locations in the page Type definition can a developer pass in attributes?
A. is Match
B. listeners
C. onActionEvent
D. cashDom
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: B,C,D | Question 5 Answer: A,C |
