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GCCC Strategic Communication Management Professional Sample Questions:

1. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) A random sampling of the managers be interviewed.
B) Volunteers from the entire group be solicited for interviews.
C) Only the managers who will not be laid off be interviewed.
D) Interviews be conducted after layoffs have occurred.

2. A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?

A) Review how competitors are communicating about similar products.
B) Define the target audience and how you want them to think or act differently from the current state.
C) Articulate which communication tools fit best for the project.
D) Devise a tracking and reporting process.

3. What is the main advantage of in-house communication resources for a company?

A) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
B) An in-house communication team can handle large-scale projects when needed.
C) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.
D) An in-house communication team is more cost-effective than relying on external resources.

4. The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A) "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."
B) "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."
C) "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
D) "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."

5. A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

A) Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.
B) Collect information about the organization's diversity practices and metrics and share with employees.
C) Source stock photos that would imply strong organizational diversity.
D) Define what the organization wants to achieve through their diversity, equity, and inclusion program.

Solutions: