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Based on Official Syllabus Topics of Actual Salesforce MKT-101 Exam
Salesforce MKT-101 certification exam is ideal for professionals who are responsible for creating and managing customer journeys, email campaigns, mobile campaigns, social media campaigns, and advertising campaigns using Marketing Cloud. MKT-101 exam tests the candidate's ability to design and implement customer journeys that are personalized, relevant, and engaging. Build and Analyze Customer Journeys using Marketing Cloud certification exam also evaluates the candidate's knowledge of using Marketing Cloud tools for data analysis, segmentation, and targeting. Passing the Salesforce MKT-101 certification exam demonstrates that the professional has a deep understanding of Marketing Cloud and is able to build and analyze customer journeys that drive business growth and customer engagement.
Salesforce Marketing Cloud platform is a powerful tool that helps organizations to streamline their marketing efforts, engage with customers effectively, and drive revenue growth. The MKT-101 exam covers a range of topics related to Marketing Cloud, including email marketing, mobile marketing, social media marketing, advertising, and data management.
NEW QUESTION # 27
A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?
- A. Create an Import Activity to use in a workflow in Automation Studio.
- B. Create an import using the Import Wizard in Automation Studio.
- C. Create an Import Activity and execute it manually.
- D. Create an import using the Import Wizard in the Email Application.
Answer: A
NEW QUESTION # 28
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Personalized imagery influenced by subscriber preferences
- B. Full-width lifestyle imagery featuring attractive people
- C. Content focused on winter sports items for holiday shopping
- D. Images of products that the customer has previously purchased
Answer: A
NEW QUESTION # 29
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?
- A. Send an SMS to NTO's entire customer database with a link to subscribe.
- B. Send an email to NTO's entire customer database asking for referrals.
- C. Collect emails at offline activities, including in stores.
Answer: C
NEW QUESTION # 30
Which segment can be manually refreshed under Actions? (Choose 2)
- A. Random Group
- B. Filtered Group
- C. Filtered Data Extension
- D. Standard Data Extension populated by a Query
Answer: B,C
NEW QUESTION # 31
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Request a second SAP for the existing business unit.
- B. Create a new business unit for the new brand.
- C. Implement a new SSL Certificate for the new brand.
- D. Request a Private Domain to be added to the existing business unit.
Answer: B
NEW QUESTION # 32
Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Import a metadata tag index for the stock art so the images are searchable
- B. Configure Eastern Content Tagging to automatically tag stock art.
- C. Select categories and content type from the import dropdown when importing images.
Answer: A
NEW QUESTION # 33
A marketer wants to send the same email with the same send properties in several automation. Which activity should be
created within Automation studio?
- A. Automated send
- B. Triggered send
- C. Template send
- D. Send email
Answer: D
NEW QUESTION # 34
A Marketer Sends an email to a Sendable data extension. The Data Extension has a
Subscriber relationship that matches Customer_ID on the data extension to Subscriber
Key on the All Subscriber Lists.
- A. The email will be sent to the field marked as the Primary Key
- B. The email will be sent to the subscriber Key on All Subscribers List
- C. The email will be sent to the email address stored on All Subscriber Lists
- D. The email will be sent to the email address stored on Data Extension
Answer: C
NEW QUESTION # 35
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
- A. A field of Phone type containing the mobile number
- B. A field of Locale type containing the locale code
- C. A field of Locale type containing the country code
- D. A field of Text type containing the country code plus mobile number
Answer: A,B
NEW QUESTION # 36
Select three true statements about Content Detective?
- A. Scans subject line and email body for spam triggers
- B. Does not scan HTML code
- C. Will remove invalid email address
- D. Offers resolutions
Answer: A,B,D
NEW QUESTION # 37
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
- B. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
- C. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- D. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
Answer: A
Explanation:
A File Drop Automation with a Verification Activity can be used to fulfill the requirement of sending an email to all contacts who have signed up for its newsletter, but have not joined its loyalty program. A File Drop Automation can be used to trigger an automation when a file is uploaded to the Marketing Cloud FTP. A Verification Activity can be used to check the number of records in the file and stop the automation if the file is empty. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_define_a_triggered_automation.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_verification_activity.htm&type=5
NEW QUESTION # 38
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Create a local copy of the product data in each BU.
- B. Use the File Transfer Activity to import data into each BU.
- C. Share data extensions from the top-level BU.
- D. Give users the Administrator Role so they can see all of the data.
Answer: D
NEW QUESTION # 39
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?
- A. Create multiple versions of the email for loyalty and non-loyalty members.
- B. Create dynamic content with a SQL Query activity.
- C. Create a template-based email using dynamic content.
- D. Create a template and lock content In the template.
Answer: B
NEW QUESTION # 40
A new data extension named "Orders" contains order dat
a. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?
- A. CustomerID will be used as the Primary Key
- B. The OrderNumber field will be a Number data type field
- C. OrderNumber will be used as the Primary Key
- D. All fields in the data extension are nullable
Answer: C
NEW QUESTION # 41
Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?
- A. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating
- B. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
- C. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
- D. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
Answer: C
NEW QUESTION # 42
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
- A. Data Retrieves on the Send Object
- B. Event Notification Service
- C. Platform Events API
- D. Data View Export with every send
Answer: B
NEW QUESTION # 43
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers
- A. Email Address was used as Subscriber Key
- B. ContactID was used as Subscriber Key
- C. Synchronized Data Sources only push data every 15 minutes
- D. Individual Level Tracking was not selected in Marketing Cloud Configuration
Answer: C,D
Explanation:
To track clicks on Contact records in Salesforce, two requirements must be met:
The subscriber key must match the ContactID field in Salesforce.
The individual level tracking option must be selected in Marketing Cloud configuration.
If either of these requirements is not met, clicks will not show up on Contact records. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect_configuration.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key_guidelines_for_marketing_cloud_connect.htm&type=5
NEW QUESTION # 44
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?
- A. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
- B. Create a Test data extension composed of the management team and Test Send to the Test data extension.
- C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the
Subject, select the data extension, and send the email. - D. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
Answer: A
NEW QUESTION # 45
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7
- A. Verification Activity
- B. Script Activity
- C. Query Activity
- D. Stop Activity
Answer: A
NEW QUESTION # 46
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Salesforce MKT-101 exam is a multiple-choice exam that consists of 60 questions, and candidates have 90 minutes to complete it. MKT-101 exam is available in English and costs $200. Candidates who pass the exam will receive a Salesforce Certified Marketing Cloud Journey Builder and Analyst credential, which demonstrates their expertise in building and analyzing customer journeys using Marketing Cloud.
Free MKT-101 Dumps are Available for Instant Access: https://lead2pass.guidetorrent.com/MKT-101-dumps-questions.html