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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A) providing weekly statements to explain why the changes are necessary.
B) writing position papers to justify the changes.
C) holding face-to-face meetings to create open conversation.
D) conducting quarterly surveys to monitor their opinions.

2. Three employees have been injured in the past six months in one business unit because they have ignored a basic safety protocol. What strategic suggestions can the communication manager make to enhance the safety culture at the company?

A) Develop a multi-month communication and training effort focused on the supervisors and employees who are directly related to the area where injuries are happening. Have leadership communicate face-to- face with this group and broadcast to all staff to build awareness that safety is an expectation from the top down.
B) Launch a company-wide campaign that asks all employees to report their coworkers' risk behaviors to demonstrate the seriousness of the desired prevention culture.
C) Develop a meeting-in-a-box tool kit for supervisors that explains safety rules and the importance of following them. Give supervisors 90 days to use the tool kit and report any feedback they have after using it.
D) Issue a memo reiterating the company's safety culture and how these employees will be re-trained and supervised to ensure they follow established safety practices.

3. Which of the following should be considered when creating a more effective corporate social media strategy?

A) The volume of engagement with the corporate social media accounts
B) Any engagement with the corporate social media accounts
C) The data that are most relevant for the purpose of each platform and show engagement related to corporate goals
D) How many impressions the corporate social media accounts receive in a particular time period

4. Which action is MOST important in a leader's role for effective communication with employees?

A) Provide information and feedback on individual performance only during formal reviews.
B) Make information available so employees have the essential information to do their jobs effectively.
C) Ensure all communication flows through the executive leadership.
D) Provide organization information that is approved by executive leaders.

5. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?

A) A memorandum for use in all staff meetings within the organization.
B) Articles placed on the intranet about the importance of hygiene.
C) An integrated approach using printed and digital media.
D) A poster campaign that covers all work units of the organization.

Solutions: