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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)

A) Launch a few groups, announce them in the current one and begin to create content for those new groups
B) Join similar groups to see what they are discussing and create groups related to those topic
C) Analyze the most popular posts for the last six months and create groups based on those post topics
D) Create a poll to ask members what interests them and what they want these new groups to focus on

2. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Compile a set of community recommendations and testimonials with individual demographic information
B) Show a graph that includes online and offline community membership growth numbers for the past 5 years
C) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
D) Compile insights that include dates, demographics of members across the community and growth numbers

3. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The livestream
B) The video
C) The image
D) The poll

4. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Post a poll in the community asking members if the company should close the group
B) Document the number of members and engagement statistics for the CEO to review
C) Survey members for positive community experiences to share with the CEO
D) Determine if members of the group are more likely to retain their monthly membership

5. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

A) Call the local authorities immediately to report the threat
B) Raise the issue to the most relevant point of contact internally
C) Open a conversation with the community member and discuss their concerns
D) Delete the comments and ban the community member from the Page

Solutions: