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IBM C2080-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Unica Campaign Architecture and Components | - Campaign server architecture
|
| Topic 2: Campaign Design and Flowcharts | - Campaign structure
|
| Topic 3: Performance, Optimization, and Reporting | - Campaign optimization
|
| Topic 4: Offers and Treatment Management | - Offer creation and management
|
| Topic 5: Segmentation and Targeting | - Audience segmentation techniques
|
IBM Unica Campaign V8.5 Sample Questions:
1. A table Customer_master contains 1000 customer_ids. A select box was created and all the customer_ids from the table were selected. However, when the select box was run, the output cell contained only a fraction of the total customers. When a test query was performed in the above mentioned select box, all 1000 customers were selected. What could be cause of this issue?
A) Global suppression.
B) The Select process was not configured properly.
C) The table mapping of Customer_master are out-of-date.
D) Incorrect audience level has been chosen for the Customer_master table.
2. Which process box/boxes in Unica Campaign can be linked to one or more Optimize process box/boxes?
A) Select,Segment,Sample
B) Select,Extract,Sample
C) Select,Extract
D) Select,Sample
3. A table Customer_master contains 1000 customer_ids. A select box was created and all the customer_ids from the table were selected. However, when the select box was run, the output cell contained only a fraction of the total customers. When a test query was performed in the above mentioned select box, all 1000 customers were selected. What could be cause of this issue?
A) Global suppression.
B) The Select process was not configured properly.
C) The table mapping of Customer_master are out-of-date.
D) Incorrect audience level has been chosen for the Customer_master table.
4. In Unica Campaign, how are the Scheduler and Schedule process used?
A) The Scheduler is a Marketing Platform function that defines Schedule process attributes. The Schedule process is used to initiate a process,series of processes, or an entire flowchart.
B) The Scheduler starts a flowchart even if it is not running, while the Schedule process in a flowchart works only if the flowchart is running. TheScheduler should not be used to schedule a flowchart that uses the Schedule process.
C) The Schedule process is used to configure the Campaign Scheduler. This enables the use of the Schedule process in a flowchart.
D) The Scheduler is an administration tool used to configure schedules. Use the Schedule process to select the schedule to use as part of theflowchart.
5. Which of the following is NOT a recommended Unica Campaign V8.5 environment?
A) WebLogic V11, Windows Server 2003, DB2 V9 (system tables)
B) WebSphere V7, IBM z/OS V1, DB2 V9 (system tables)
C) WebSphere V7, Redhat V5, Oracle V11 (system tables)
D) WebLogic V10, Redhat V5, Oracle V11 (system tables)
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |



