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Salesforce Certified B2C Solution Architect Sample Questions:

1. During discovery conversations an organization notes that they want to create a custom survey around their customer's preferences to help improve product recommendations, marketing journeys, and customer service upsell opportunities. They want to house the survey responses in their Salesforce ecosystem so they can run reports. They plan on having two teams manage the survey and change questions twice a year.
Which three questions should a Solution Architect ask to ensure they understand the requirements well enough to design an appropriate multi-cloud solution?
Choose 3 answers

A) Will you ever have more than nine possible answers for a survey question?
B) Will the teams need the ability to change designs?
C) How often do you update surveys?
D) How many survey responses would you anticipate in a peak 24-hour period?
E) Does the team need front-end development capabilities?

2. A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

A) Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months
B) Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
C) Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
D) Use SMS as a channel due to its significantly higher engagement rate as compared to email

3. A single-brand client is implementing a Salesforce multi-cloud solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. They have licenses for over 100 Service Cloud sandboxes, one B2C Commerce realm with on-demand sandboxes, and three Marketing Cloud production business units. The client wants to understand the environment, development, and automation deployment strategy for the implementation.
Which two recommendations should a Solution Architect make in the discovery session?
Choose 2 answers

A) Use Marketing Cloud business units as testing environments
B) Use a Service Cloud partial copy sandbox to provide better performance than a developer pro sandbox as well as a normal sandbox
C) Run load testing in B2C Commerce pre-launch against the production instance connected to a full copy sandbox in Service Cloud
D) Use a single Marketing Cloud instance to connect to multiple Service Cloud environments using Marketing Cloud Connect for each business unit

4. Universal Containers (UC) uses B2C Commerce, Marketing Cloud, and Salesforce OMS for their online sales capabilities. Given recent logistics constraints and challenges, many customers are asking UC for the ability to make their purchases online but pick them up at a local store or location (BOPIS).
Which consideration should a Solution Architect keep in mind when designing a solution for UC that would allow for this functionality?

A) Marketing Cloud Mobile Push is required for this solution and must be enabled.
B) Manage inventory data inside of B2C Commerce so it is easier to parse by store.
C) Manage inventory data inside of Salesforce OMS so it is easier to parse by store.
D) Manage B2C Commerce geolocation data for stores on an order by order basis.

5. Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their ecommerce sites and their communities. Communities are treated as an identity provider (IDP) for commerce. The communities also allow self-service support for products via knowledge articles and crowd- sourced Knowledge and Chatter.
For which customer data should Experience Cloud be the system of record?

A) Payment information
B) Authentication credentials
C) Address book
D) Wishlist

Solutions: