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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. An analyst is creating a dashboard that needs to contain year-over-year comparisons for at least the past twelve months, possibly longer. There are three data views that contain the sources needed and are based on the identity that the analyst wants to use.
Which data view should the analyst use?
Response:

A) The data view with the 36-month rolling data window.
B) The data view with the 18-month rolling data window.
C) The data view with the 24-month rolling data window.
D) The data view with a 12-month rolling data window.

2. What does the "Exclude" filter option do when applied to a component in Adobe CJA?
Response:

A) Prevents datasets from being processed
B) Removes all events from a specific segment
C) Excludes data matching specific criteria
D) Deactivates event triggers temporarily

3. An insurance organization wants a histogram chart on the number of times its customers have connected to its agents through website, mobile app or phone calls in the last 7 days.
The histogram should display the number of customers who tried to reach agents less than 3 times, 3-6 times, 6-9 times, and more than 9 times.As a CJA business practitioner you have created a calculated metric to add agent contact events. You now plan to add this calculated metric to histogram with Person as 'counting method'.
What could be the possible reason for this approach to be invalid?
Response:

A) Histogram supports only Event as counting method and not Person
B) Histogram does not support grouping by custom dimensions
C) Histogram supports standard bucket size of 5 or 10 and not 3
D) Histogram supports only standard metrics and not calculated metrics.

4. Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:

A) Create a new calculated metric for monthly purchases.
B) Reassign the report to a different campaign.
C) Enable dynamic date ranges in the report.
D) Update the date range filter to include the last 12 months.

5. An organization requires a dashboard which has data visualizations for all its key KPIs. This dashboard is to be created for executive users who can access it anytime, anywhere. As a CJA Business Practitioner with admin privileges, what is the recommended option to create this dashboard?
Response:

A) Mobile Scorecard
B) Ad Hoc Analysis Panel
C) Workspace Project
D) Report Builder Report

Solutions: