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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Add phint ret=js to the CoreTag.
B) Deploy the JSON Return Tag.
C) Select JSON Return Tag in the Campaign Settings.
D) Select JSON Result in the Container Settings.

2. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Sampled reports can be run on smaller audience sizes than unsampled reports.
B) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
C) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
D) Unsampled reports can be emailed automatically to users, and sampled reports cannot.

3. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Site Hits report
B) Provider Exchange report
C) Schedule Hits report
D) Provider Category report
E) Provider Inventory report

4. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option D
B) Option A
C) Option C
D) Option B
E) Option E

5. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Target Selection area of the Create New Schedule prompt
B) In the Audience Delivery Criteria area in the Create New Target prompt
C) In the HTML text area in the Create New Tag prompt
D) In the Pixel URL field of the Campaign configuration

Solutions: