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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?

A) File Drop Automations
B) APIs
C) SQL Query activities

2. Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?

A) Incorrect Sending Relationship
B) Failure to choose the send classification
C) Two fields with ''Email Address data type

3. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A) Schedule an automation to refresh the filter activity each day.
B) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
C) Configure the filter DE to auto-refresh dally in properties.

4. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A) Parameter Management
B) Reply Mail Management
C) Publication Lists

5. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Send both email and SMS to ensure subscribers get NTO's messages.
B) Create one Entry Source for each messaging channel.
C) Ensure source channel Is available in subscriber data.

Solutions: